The seaside is an essential component of the British myth, an idea of a Britain that was, a wholesome escape from reality amongst the sand and the waves. Blackpool is the quintessential example of this, making the Grundy the ideal venue for Jenny Steele’s An Architecture of Joy, the culmination of a long-running research project of Steele’s into the Seaside Moderne architecture of 1930s British seaside towns. Steele cites examples such as Blackpool’s own Pleasure Beach Casino, the Midland Hotel in Morecambe and the Rothesay Pavilion in the Isle of Bute as typifying this architectural genre. Buildings such as these are unmistakably modernist, but rather than the austere, hard-edged designs of Le Corbusier or Mies van der Rohe, there is a kitschy showmanship to their design, a flashy, art-deco glamour exemplified by the illuminated façade of the Pleasure Beach Casino, complete with its decorative tower evoking the form of a helter-skelter.